Our mission: Driving genuine value through sustainable business management
INEOS Styrolution looks at sustainability as a genuine driver of growth and value, which is firmly embedded in our Triple Shift strategy. We are determined to support the market success of our customers by leveraging sustainable business management as a competitive edge. In order to do so, we carefully listen to our customers’ needs, continuously engage in collaborative innovation and position sustainability as an integral part of our business management activities.
We are constantly optimizing our own economic, environmental and social performance to deliver safe, best-quality and high-performance products that eventually render our customers’ businesses as well as end consumers’ choices more sustainable. By consistently pursuing our mission, we want to extend our track record of solid business performance, ensure sustainable growth and remain the preferred partner for our customers.
Putting our mission into practice: Fostering sustainable growth
In order to enable sustainable growth, in 2013 we set ourselves ambitious objectives: we wanted INEOS Styrolution to prosper as a resilient, less cyclical, more diversified and more profitable business. This translated into the earnings target to grow our EBITDA margin beyond 10% by 2020. In 2016, we over-delivered on this EBITDA margin target, which reaffirmed that Triple Shift is the right strategy for the company. New market developments, however, made it necessary for us to adapt this strategy and give it a refresh. Therefore, we reviewed our strategic assumptions of 2013 and refined our growth strategy and business plan up to 2025. Our Triple Shift strategy involves a shift in focus in three areas: A shift towards higher-growth customer industries, a shift in our portfolio towards higher value offerings and a shift towards high-growth regions.
We are confident that the continuous execution on our Triple Shift strategy will ultimately translate into greater value for our customers in terms of the products and services we provide with even greater security of supply, while at the same time further strengthening our position as the global market leader in styrenics.